I logged on to my Yahoo! page tonight and noticed Malawi is #5 of the current most popular searches, after Pumpkin Carving Patterns (#1) and Kim Kardashian (#3).
I do believe it's because Madonna will be in Malawi next week for a groundbreaking ceremony for the Raising Malawi Academy for Girls (RMAG).
As a probono project, Ogilvy, the agency where I work, helped them develop their new brand identity/logo. I can't share till I'm sure it's public, but I can barely wait for the big reveal! The Academy is such a huge, inspired concept (gender equality and women's empowerment) and I'm so happy to be connected with it in some way.
And at long last, we're finally breaking ground!
The school will be on the outskirts of Lilongwe. It will admit deserving girls from all the main districts and prepare them for careers in medicine, education or law.
Educate and empower a girl and she brings what she's learned back to her village to help change the order of things - break negative cycles once and for all. It's a proven fact. And in Malawi, we're on track to end extreme poverty once and for all!
To anyone who's donated to my fundraising effort thus far, you're a part of this as well and I thank you.
